Yes, you can create different visuals in the same style. Moreover, for business, this is one of the best ways to form a recognizable and coherent visual image of the brand.
A single style does not mean that all images should be the same. On the contrary, they can differ in plot, composition, product and even mood, but at the same time have common visual characteristics, thanks to which they are easily perceived as part of the same brand.
What unites different visuals?
To make different images look coherent, the main elements of the visual style are determined in advance.
These can be:
— corporate colors;
— nature of lighting;
— level of contrast;
— type of background;
— certain materials and textures;
— style of composition;
— atmosphere;
— nature of shadows and highlights;
— level of minimalism;
— way of placing the product;
— general mood of the images.
For example, a brand can use a dark purple palette, soft directional light, metallic surfaces and deep shadows. Then even completely different stories can be created within this system.
One frame can contain cosmetics, another – perfume, and the third – an advertising composition for a service. But thanks to common colors, light and atmosphere, they will look like parts of one brand.
Why does a business need a single style?
When each visual is created separately and without a common concept, a brand page can look chaotic. Even if all the photos are beautiful, there may be no connection between them.
A single style helps create a holistic impression.
When a potential client sees several publications of a brand, he gradually begins to recognize the character of these images. Familiar colors, lighting, composition or atmosphere can be associated with a particular company.
This is especially important for social networks, a website and advertising materials, where visual content is a large part of communication with the audience.
Should all images be the same?
No. And this is an important point.
If you make all the images almost the same, the content will quickly become boring and will cease to attract attention.
It is better to divide the style into two parts: constant elements and variable elements.
The color palette, type of lighting, atmosphere, nature of the finish and the overall level of premiumness can remain constant.
And the plot, product, background, composition, props, scale of objects and advertising idea can change.
This is how you can get diverse content that remains recognizable.
Is it possible to create a series of visuals for one brand?
Yes. For example, for one brand you can create a whole series:
product photography → advertising visual → lifestyle scene → creative conceptual frame → banner → visual for social networks.
All these materials can have a different plot, but be united by one visual language.
This is especially useful when a business needs content for a long period of time, rather than one individual photo.