Yes, AI can be used to create unusual advertising concepts that would be hard or even impossible to pull off during a regular photoshoot.
Traditional photography often depends on what can be physically arranged: a specific location, a studio, props, equipment, lighting, models, and a crew. AI lets you shape the idea itself first, and only then bring it into visual form.
For example, an ordinary cosmetic product can be presented not just on a nice background, but with an entire world built around it. A bottle can end up surrounded by giant flowers, floating in a futuristic space, wrapped in liquid or unusual materials, set within a large-scale architectural scene, or become the central element of a surreal composition.
For a perfume brand, you can create an atmospheric story where the scent is tied to a particular mood, season, place, or emotion. For a jewelry brand — build a composition around light, precious materials, reflections, and unusual architecture.
AI also lets you experiment with scale. A small product can become the main subject of a massive scene, or, the other way around, you can build a miniature world around it.